Kramer Electronics Ltd. has announced that as of September 1, 2017 Kramer’s Brazilian office will be reestablished as an independent company under the name Lecran.

“As a global enterprise with more than 25 offices around the world, it is crucial to understand each country’s local needs," said Samuel Bonomo, VP Sales at Kramer. "We decided to transition operations from Kramer Brazil to Lecran in an effort to better serve the Brazilian market and as part of a larger strategic shift,” he added.

Lecran will be led by Marcel Briant who will transition from his current position as Country Manager of Kramer Brazil to CEO & Founder of Lecran. Current Kramer Brazil employees will also transition to the new company and maintain business continuity with existing Kramer customers.

“The team and I are excited to begin our new adventure as Kramer’s exclusive distributor in Brazil," said Marcel Briant, future CEO & Founder of Lecran. "This transition will enable us to better address our customers’ needs – from sales activities and local inventory management to technical support,” he added.

Lecran’s contact information:

Rua Dr Tirso Martins, 44, cj76, Vila Mariana − São Paulo − SP

Tel: (11) 3926−9435

Email: atendimento@lecrantek.comorvendas@lecrantek.com

Web:www.lecrantek.com

Learn about key Kramer AV/IT Solutions:Kramer@Work,Kramer Collaborative Classroom, Kramer Control, and VIA Wireless Presentation & Collaboration Solutions.

For information on all Kramer products and solutions, including Sierra Video and Kramer Powered by Calibre, please visit: www.kramerav.com.